Internet Marketing Dissertation Example | Topics and Well Written Essays - 7000 words

Internet Marketing - Dissertation Example These athletes would be like spokespeople for the shoes. Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends. These are all the concerns which have been identified by research regarding on-line marketing trends. This research was compiled by using the methodology of secondary research, which means that, as opposed to using primary research as a methodology, the actual data was collected by others. The advantages to this are cost and time, as secondary research is must less costly than primary, and can be compiled in much more timely fashion. This dissertation will also propose an on-line marketing model which utilizes the concepts which have been revealed through the research. Introduction Internet marketing is an excellent, relatively low-cost way, for new brands to get their name out to the general public. Research shows that social marketing, if done correctly, can produce excellent dividends for companies, and specific research about Facebook shows that its demographic and reach would be an excellent place to focus the marketing plan. ... Other considerations that Mercury needs to consider is whether they want to concentrate on on-line stores or brick and mortar stores, and the importance of conducting marketing research to get ahead of coming trends. Methodology   Ã‚   The research method that was used was secondary data.  Ã‚   Secondary data is, in a nutshell, data that has been collected by others. It can be in the form of government and regulatory reports, company reports, published academic research, and internal documents produced by organizations (Harris, 2001).  Ã‚  Ã‚   The advantages of using secondary data is that it is readily available, and generally has a low cost.   (Hopperth, 2005).   This is contrast with collecting primary data, which is often prohibitively expensive. (Brown & Semradek, 1992).   Time factors are also important, in that primary data can take years to compile, while secondary data may be compiled in a matter of months. (Hopperth, 2005).     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚   In this case, the secondary data that has been compiled consists mainly of articles in peer-reviewed journals, as well as resources which have been compiled from Internet search sources. It is appropriate to obtain secondary sources from the Internet, as the topic is in regards to on-line marketing. To this end, the articles which are germane to the topic are not limited to peer-reviewed articles and studies, but also more informal informative sources, such as blogs, as these may provide insights into the topic at hand. The inclusion criteria for articles are that the articles should be recent. While there are some articles which date from the early 2000s, the majority of the articles are from 2008 and later. This is important, as on-line marketing is ever-evolving, and the strategies which define the genre

AS OCR Biology Planning Exercise Essay Example | Topics and Well Written Essays - 1000 words

AS OCR Biology Planning Exercise - Essay Example The blue indicator will go colourless in the presence of active enzymes, therefore indicating living cells are present and are respiring. Reagents: 10% suspension of yeast – in the instructions we were told we could use either dried/fresh baker’s yeast. I will use fresh baker’s yeast due to possible problems with dried baker’s yeast e.g. clumping into grains so harder to count due to dehydration. c. Prepare water bath at 20, 40, 60 and 80Â °C (Independent variables). It’s better to raise the temperature of the water baths gradually as a rapid increase can overwhelm the enzymes and denature them, meaning unreliable results. a. Take 1ml of the yeast solution from each test tube. Transfer the sample to ice bath. The purpose is to reduce the metabolism and reproduction of the yeast but keep them alive. Drop 1 ml of methylene blue respectively and wait for 30 seconds. (Do the same to the control and identify the existence of yeast in the glucose solution.) All of the above procedures were used in my preliminary and the difficulty I found was in counting the yeast cells as accurately as possible with using the microscope. I later discovered another piece of equipment could have been used to measure the total number of cells, called a haemocytometer. I obtained the following results: What the trend shows is that as temperature increases the % of Yeast cells that remain active decrease. Therefore we say the two values are inversely proportional. From the point the temperature reaches 40Â °C there is a rapid drop in Yeast viability as the enzymes become denatured and the high temperatures interefere with the shapes of the active sites. So what I can conclude is that the tempertature of interest for the main investigation is between 40Â ºC to 50Â ºC. Therefore for the main experiment I can can separate the temperature into groups: 40-42, 42-44, 44-46, 46-48, 48-50. I can therefore

Fidel Castro: The Cuban Missile Crisis

Fidel Castro: The Cuban Missile Crisis The purpose of this investigation is to answer the question to what extent was Fidel Castros role in Cuba more significant than Khrushchevs role in the Cuban Missile Crisis of 1962. The main body of evidence will investigate how Fidel Castro and Nikita S. Khrushchev were involved with the Cuban Missile Crisis. Evidence will include scholarly journals, articles, books, and documentaries. Documents will be analyzed in regards to their origins, purpose, value, and limitations in order to properly evaluate evidence. The book, Khrushchev Remembers written by Nikita Khrushchev and Lessons of the Cuban Missile Crisis for Warsaw Pact Nuclear Operations written by Mark Kramer have been evaluated and will be used for the evidence to formulate an analysis. An analysis of these documents, as well as the summary of evidence will be used to determine Fidel Castros significance in the Cuban Missile Crisis. B. Summary of Evidence In early 1962, an American invasion was planned to overthrow Castros dictatorship in Cuba. It was beneath these conditions when Cubans learned that the Soviet Union was very much concerned about a direct assault of Cuba by the United States and that they tried to figure out how to increase their countrys capability to defend against an assault (Zubok 9). Soviet Leader Khrushchev imagined a plan of protecting Cuban independence by installing missiles with nuclear weapons in Cuba without the United States noticing or able to discover until it was too late to do anything about it. Castro accepted Khrushchevs proposal. After hearing that Castro approved the Soviet Leaders proposal the Soviet Union began installing nuclear weapons (Allyn 3). Before the Cuban Missile Crisis between the United States and Cuba, Castro and American relationships were tense because of the Bay of Pigs in 1961 (Khrushchev 29). The President of the United States, John F. Kennedy, called for a naval line of defense from Cuba and used diplomatic negotiations with the Soviet Leader Khrushchev to come to a settlement in the removal of the weapons. Numerous events took place during the negotiations that influenced the increased tensions and appeared to bring the world even closer to a nuclear catastrophe (Brenner 6). One of the numerous incidents was that the United States believed that Castro was the one who ordered Cuban artillery to fire at the U.S. planes on the morning of 27 October, 1962 (Hershberg 7). Even though Castro may have ordered Cuban artillery to fire, there was no evidence that he prepared Soviet artillery to fire (Fursenko 42). In addition, an incident that took place and influenced the increased tension between the countries was Castros letter to Soviet Leader Khrushchev which suggested that the Soviet Union should launch a first-strike nuclear attack on the United States (Kramer 126). Castro was pushed into an alliance with communist Soviet Union which left Castro suspicious of American designs in Cuba (Burr 7). The Cuban Missile Crisis came to an end on 28 October 1962 when both the President of the United States and the Soviet Leader came to a settlement which was the Soviet Union removing their weapons from Cuba while being watched by the United States and the United States removing their naval line of defense and promising that they would not overrun Cuba. Soviet Leader Khrushchevs announced a new order on the radio which was to take apart the weapons that they created (Welch 234). Castro would not contribute in the negotiations which left the situation to be resolved between the United States and the Soviet Union. Soviet Leader Khrushchevs announcement on the radio to take apart the weapons not stunned and humiliated Castro for not taking part in the negotiations (Garthoff 51). Although Soviet Leader Khrushchev was in charge during the time period of the Cuban Miss ile Crisis of 1962, Castro was still very much involved with the deployment of nuclear weapons and the shooting of the renaissance plane. Castros role in the Cuban Missile Crisis was pretty significant in the Cuban Missile Crisis; however, because he did not participate in the negotiations between the United States and the Soviet Union his role in the Cuban Missile Crisis was not as important as mine (Khrushchev 101-102). C. Evaluation of Sources Lessons of the Cuban Missile Crisis for Warsaw Pact Nuclear Operations by Mark Kramer, a researcher from the Davis Center for Russian Studies, also known as The Russian Research Center at Harvard University, presents a detailed and comprehensive account of the origins of the Cuban Missile Crisis. The book goes into detail about how Fidel Castro visualizes Cubas troubles and what he hopes to do about it derived from this account of a unique conference held in Havana in 1992. The purpose of this source is to convey what Cuba was going through during the Cuban Missile Crisis and what Cuba has learned from this situation that took place. The value of this source is that this helps answer the question to what extent was the significance of Fidel Castros role in the Cuban Missile Crisis of 1962 because this sources helps aid the comprehension on Castros influence on Cuba. This source is also valuable because it is written by a researcher that has studied the Cuban Missile Crisis for severa l years and a multitude of information on the topic. A limitation of this source is that it does not address why Castro allowed the Soviet to install missiles. Another limitation is because this source is written in the Soviet Leaders perspective, the role of Fidel Castro in the Cuban Missile Crisis not emphasized. Khrushchev Remembers written by Nikita Khrushchev, the Soviet Leader during the time period of the Cuban Missile Crisis provides an elaborate and inclusive description of the origins of Soviet Leader Khrushchevs experiences during the Cuban Missile Crisis. It goes into elaborate detail about his memories on the Cuban Missile Crisis and his recollections strengthen the impression of gratitude for small things won or not lost. The purpose of this source is to depict what the Soviet Leader of Cuba remembered during the Cuban Missile Crisis period. The value of this source is that this helps answer the question to what extent was Fidel Castros role in Cuba significant in the Cuban Missile Crisis of 1962 because of the source going into detail about Castro presence during the Cuban Missile Crisis. This source is also valuable because this is told in the point of view of the man who was in charge of the Soviet Union during the crisis. A limitation of this source is that it does not help ad dress why Castro made the trade agreement with Russia. Another limitation is that due to the recently discovered facts about the Cuban Missile Crisis, all facts pertaining to the Cuban Missile Crisis may not be given. D. Analysis Fidel Castros importance in the Cuban Missile Crisis was to damage the reputation of Americans and its inference with internal issues because Cuba was concerned about the failed Bay of Pigs humiliation that they faced (Zubok 9). There was a planned invasion that to overthrow Castros dictatorship in Cuba and the United States was willing to help (Allyn 3). In addition, Soviet Leader Khrushchev installed missiles with nuclear warhead without the consent of the United States. Castro allowed the Soviets to install missiles so close to the United States which brought the world to the brink of nuclear war because the United States found out and retaliated (Khrushchev 29). Castro was able to install such weapons because Castro made a trade agreement with Russia where Cuba sent sugar to Russia in return for oil, machines and money (Brenner 6). Castros role was significant because he allowed Soviet Leader Khrushchev to follow through with the plans he created and because he made a trade agreement with Russia to be able to produce weapons of mass destruction. However, sources have stated that Cuba sent missiles out because of the strategic inequality between the United States and the Soviet Union. Cuba wanted to balance power; therefore, they felt they needed to build nuclear weapons (Hershberg 7). Castro ordered the anti-aircraft officers to gun down the United States reconnaissance plane (Fursenko 42). This demonstrates Castros significance in the Cuban Missile Crisis because he ordered that the plane was shot down and it was which conveys his significance because it was Castros decision that got the plane shot down (Kramer 126). In addition, Castro recommended that the Soviets launched a nuclear attack on the United States. This was Castros greatest significance in the Cuban Missile Crisis. Castros willingness to use violent behavior persuaded Soviet Leader Khrushchev the importance of preserving world peace (Burr 7). The United States stopped trading with Cuba due to the renaissance being shot down and Cuba nationalized all American-owned companies. Moreover, Castros lack of participation in negotiations was another big impact. Because Castro did not participate in the negotiation he was unaware of what was being compromised (Welch 234). For instance, when Soviet Leader Khrushchev removed all the weapons from Cuba, Castro was unaware of the Soviet Leader making that decision (Garthoff 51). Because the Cuban Missile Crisis was between the United States and the Soviet Union, it should have been classified as the Cuban American relation. Soviet Leader Khrushchev states that Castro was solely responsible for the shooting of the renaissance plane (Khrushchev 101). Also, he stated that Castro encouraged the Soviet Union to launch a preemptive strike against the United States. This demonstrates that Castro was a massive impact on the Cuban Missile Crisis because Soviet Leader Khrushchev confessed and states that Castro was fully responsible for the shooting of the plane and launching the strike against the United States. This also depi cts that Castro ignited the Cuban Missile Crisis because when the plane was shot down the United States wanted to retaliate immediately and now knowing that Castro was responsible for the plane being shot down we know that he ignited the flame under the United States. E. Conclusion It is possible to say that Fidel Castro had a huge impact on the Cuban Missile Crisis of 1962. Because Castro was responsible for the shooting of the renaissance plane, his role in the Cuban Missile Crisis was greatly significant. This is because when Castro shot down the plane, the United States wanted to strike back immediately; therefore, the tensions between the two countries rose after Castros decision. Also Castro encouraged the Soviet Union to launch a preemptive strike against the United States. This was another huge impact because Cuba alarmed the United States and made the United States become fully equipped for a nuclear war. Furthermore, because Castro allowed the Soviets to install missiles so close to the United States people say that he is responsible for the Cuban Missile Crisis. Because of Fidel Castros actions and decisions, the world was brought to the brink of the nuclear war which demonstrates that Castro did have a significant role in the Cuban Missile Crisis of 1962. However, Castro cannot receive full credit for the Cuban Missile Crisis because the major role belonged to Soviet Leader Khrushchev, who caused the entire occurrence of the crisis and resolved the crisis. Nevertheless, one can say that Castro had a huge impact on the Cuban Missile Crisis of 1962. Although there are many conclusions that could be made about if Fidel Castro had a significant role in the Cuban Missile Crisis, I believe that Fidel Castro had just as much of a significant role as Soviet Leader Khrushchev did because Castro helped make the decisions that were made; therefore, Castros role was significant role in the Cuban Missile Crisis. F. List of Sources Alexander Fursenko, Tactical Nuclear Weapons, Soviet Command Authority, and the Cuban Missile Crisis Cold War International History Project Electronic Bulletin 3 Bruce J. Allyn, Using KGB Documents: the Scali-Feklisov Channel in the Cuban Missile Crisis. Print., 1995 David A. Welch, The Sino-Indian Conflict, the Cuban Missile Crisis, and the Sino-Soviet Split, October 1962: New Evidence from the Russian Archives Print., 1996 James G. Blight, Kramer vs. Kramer: Or, How Can You Have Revisionism in the Absence of Orthodoxy? Cold War International History Project Electronic Bulletin 3 Print., 1993 James G. Hershberg, More on Bobby and the Cuban Missile Crisis Print., 1997 Khrushchev, Nikita S. Khrushchev Remembers Ed. and trans. Strobe Talbott. Boston: Little Brow, 1970 Kramer, Mark The Lessons of the Cuban Missile Crisis for Warsaw Pact Nuclear Operations Print., 1997. Philip Brenner, The Crisis and Cuban-Soviet Relations: Fidel Castros Secret 1968 Speech Print., 1995 Raymond L. Garthoff, New Evidence on the Cuban Missile Crisis: Khrushchev, Nuclear Weapons and the Cuban Missile Crisis Print., 1998. Vladislav M. Zubok, Dismayed by the Actions of the Soviet Union: Mikoyans talks with Fidel Castro and the Cuban leadership, November 1962, Print., 1995 William Burr, Soviet Cold War Military Strategy: Using Declassified History Print., 1957. Case Study: Adult with Learning Disability Case Study: Adult with Learning Disability The case I have chosen involves a service user that has been with the agency for a while now. He was neglected and cut off from his family during his childhood and has since been longing for a secure attachment or contact with a family. His condition brings about a lot of anxiety and this has made him very unsettled. I am placed with the Luton Borough Council Community Adult learning disability team. The team is a statutory agency; its primary function is to provide support to adult with learning disabilities and their carers. Service users and their carers are pre-assessed or screened under the Fair Access to Care eligibility criteria. This process ensures that services are tailored to meet the needs of the individual. It ensures that potential service users with critical and substantial risk, needs and support are not lost in the system. While adults with moderate or low risk needs are given advice and provided with useful information that will help them to meet their needs. The legislation relevant to this case includes the National Assistance Act 1948; National Health Service and Community Care Act 1990; the Mental Health Act 1983 (as amended by the Mental Health Act 2007), the Human Rights Act 1998 and the Data Protection Act 1998. Relevant policies include the Fair Access to Care; which requires local councils to grade eligibility criteria into four bands of need (critical, substantial, moderate and low) based on the seriousness of the risk to independence if problems and issues are not addressed. Applicants for services are assessed using the new Single Assessment Process first outlined in the National Service Framework (NSF) which incorporates the eligibility assessment, care plan approach, annual assessment, placements, advocacy and referrals. (Royal College of Psychiatry Website, 2010, para. 4.10) A Pen Picture of the Service User. To protect the privacy of the service user and other individuals involved I have anonymised their personal details. This is in line with the provisions of the Data Protection Act 1998 and the Data Protection Policy of the agency. Section 6.2 of the Act, states that local authorities have a general duty in common law to safeguard the confidentiality of personal information which they hold in connection with their social services functions DoH (2000) p.34. This legal responsibility is managed through the Data protection policy of the agency and monitored by team managers. Specifically I have changed the service users name to Mr X and all other actors are also not named. Mr X is a 31-year- old; male with mild learning disability and a borderline personality disorder. He was born in Luton but brought up in Hastings. By virtue of his birth and the fact that he was first accessed for social care services in Luton; Mr X is deemed to be ordinarily resident in the Luton area under the National Assistant Act 1948. Section 24.1 of the Act empowers and mandates local authorities to provide residential accommodation for vulnerable people (made vulnerable by disability or age) who are ordinarily resident in their area. [OPSI (2008) p. 2] His parents divorced when he was five years old, he has had very little contact with them since then. He is the eldest of three siblings. He has had no contact with his only sister following allegations made by her against him of sexual abuse. Contact with his brother who currently lives in Hastings is limited to the occasional cards and phone calls. Mr Xs childhood was characterised by upheaval and deprivation. As a result he has found it difficult to form attachment of his own due to constant changes in his living arrangements. In 1999, while living in Hastings, he expressed a wish to move back to Luton. He secured a tenancy with a local housing association and was given intensive support by the local independent living team. This arrangement soon broke down because Mr X craved constant attention. He indulged in self-Injurious behaviour such as self-harm and a tendency to set fire to property. The tendency to self-harm is not uncommon in people with learning disabilities. Research recently carried out in a specific area of Wales by Lowe (2007 cited in Heslop Macaulay, 2009, p. 13 14) found that 9% adults and children over the age of five using learning disability services were considered to self-injure. Furthermore Heslop and Macaulay (2009, citing Haw and Hawton, 2008; Hawton and Harriss, 2007; Milnes, 2002) p.15 reports that people with multiple life problems are more likely to self-harm. Key amongst these is relationship problems with a partner or family member. Other problems reported include: problems with employment (including unemployment) or studies, and financial problems. This may explain Mr Xs tendency to self-harm. In 1999, after a series of threats to end his life Mr X was detained in a local hospital under section 3 of the Mental Health Act 1983. This was to allow Mr X to receive intensive treatment in a protected environment. Without immediate treatment Mr X would have been a danger to himself by reason of self-harm and to others by his fire setting tendencies. According to Rethink (2010) p. 1 4; The Mental Health Act 1983 (as amended by the Mental Health Act 2007) is the law under which a person can be admitted, detained and treated in hospital against their wishes. It goes on to state that Section 3 allows a person to be admitted to hospital for treatment which must be necessary for their health, their safety or for the protection of other people and it cannot be provided unless they are detained in hospital. Mr X was treated successfully and was reintroduced into the community in 2002. Since then he has lived in several residential and supported living settings (from Wales to Birmingham). Coping with life in the community has led to self-neglect, the accruing of debt and at times anxiety. As a result Mr X still requires intensive support. In Jan 07 he left his residential placement in Telford to look for his mother whom he hadnt seen since he was ten, with the intention of developing a relationship with her. While waiting to secure a placement, he lived with his mother and her partner. The relationship with his mother soon broke down due to his violent and threatening behaviour. On one occasion he threatened to set the house on fire and his mother had to call the police. As a result he was detained under section 2 of the Mental Health Act to reassess his mental health. His condition was such that if untreated he represents a risk to himself and other around him. According Rethink (2010) p. 2; Section 2 of the Mental Health Act 1983 (as amended by the Mental Health Act 2007) allows a person to be admitted to hospital for an assessment of his or her mental health and to receive any necessary treatment. An admission to hospital under Section 2 is usually used when the patient has not been assessed in hospital before or when they have not been assessed in hospital for a considerable period of time. Detention under this section is for a maximum of 28 days. It cannot be renewed but can be followed by a Section 3 order. In Mr Xs case, detention under Section 2 was appropriate because he was last assessed in 2002. After his assessment and treatment Mr X was released back into the community. He requested for a flat of his own close to his relations. With his approval a supported living placement that met his needs was identified and secured for him at a local address in March 2007. Contact was made with the local learning disability service on Mr Xs behalf so he could have local support, should he become anxious. The psychology team and the learning disability nurse attempted to work with him on a regular basis, however Mr X explained that he would like to move from the area and therefore their services were not necessary. As a result the services were discontinued to respect his wishes as not doing so may be viewed as being oppressive in practice and a breach of his human right. The respect principle of the Mental Health Act 1983 (as amended by the Mental Health Act 2007), states that the diverse needs of the service user must be recognised and respected; their views, wishes and feelings, so far as they are reasonably ascertainable must be considered and followed wherever practicable and consistent with the purpose of the decision. There must be no unlawful discrimination. (Law Summaries, Sherwood Directory 2010, p.20) The Webster Online dictionary defines discrimination as unfair treatment of a person or group on the basis of prejudice. As social workers we are expected to be anti-discriminatory and anti-oppressive in practices. These principles are captured in National Occupation Standard and the GSCC codes of practice. In particular Code 4; emphasises the need to respect the rights of service users while seeking to ensure that their behaviour does not harm themselves or the people around them. GSCC, 2010, p. 9. While value D; emphasises the need to value, recognise and respect the diversity, expertise and experience of the individuals, families, carers, groups and communities. NOS (2010) p. 8. Mr X then moved to Birmingham and lived there for just over 14 months, his skills have developed over this time particularly in handling domestic activities such as cooking, cleaning and some aspect of budgeting for healthy meal, however he is unable to know if he gets the correct change in a sale. Thereafter Mr X moved to Northampton to be close to his family. At this point a review was carried out and a care plan implemented. Mr X expressed the desire to learn to drive, do some voluntary work in the community and have a relationship. He undertook to stay in this accommodation for at least 3 years to engage in extended personal development. But he only lived at the above residential home for a year. He found it difficult to settle and found the change of staff difficult to deal with. During his regular review Mr X agreed with the support of his advocate to be part of getting life programme, where he would be assessed on what he would like to do in future; as he had a desire to return to the Luton area he refused the offer. He recently abandoned his placement in Northampton and moved in with his maternal uncle. He has been in touch with the Luton council to request a placement in the Luton area. This move is Mr Xs interest at the moment. From his records, his current support needs centres mainly around his personality disorder. He finds it difficult to get along with other residents and often complained of being scared of the people around him. This makes him anxious and restless, creating a desire to move again. Whenever he feels events are not consistent with his expectations i.e. his desire to move, he becomes agitated. This leads to numerous phone calls to social services, the police and anybody he can get on the end of a phone line. Recently he threatened to take his own life by jumping off a bridge or taking an overdose. This desire to constantly relocate has made it difficult for him to engage in extended personal development activities necessary for him to develop the interpersonal skills he requires. In addition he has not been able to establish long-term social links of his own. The Placement I was placed with the Luton Borough Council Community adult learning disability team. The team is an integrated team made up of various professionals including social workers, community care workers and community nurses. It provides a One stop shop / Single Access point for the teams target group, which are adults aged 18yrs 65yrs with learning disabilities and their carers, who live within the Luton Borough Council area. The role of the team within the social welfare spectrum is to provide comprehensive assessment of the needs of people with learning disabilities and their carers, which forms a basis for developing a package of support (care plan) to meet the assessed needs. The team also monitors the care plan through regular reviews to ensure that the plan has been properly implemented and that it is still appropriate. Changes are made to the care plan where appropriate. Other services available through the team include: Advice and referrals to other services, such as day-time activities, supported employment or residential care, specialist health services The provision of specialist nursing services Assessment of carers needs and sign posting to relevant support services. Support for young adult transiting from children service to adult services Support for service users to access community based services. Coordinating the safeguarding of venerable adults process etc. (Luton Borough Council website.) Referral is a very important part of what the team does. Many service users come to the attention of the team by way of referral from other professionals such as GPs, teachers etc. Also the team refer service users to other support agencies. For instance; service users who require employment (paid or voluntary) are referred to D4; a career support team within the Luton Borough Council. They assist service users to write their CVs, carry out job search, prepare for interviews and provide on-going supporting for service users in employment. The team promotes anti-discriminatory practice and is committed to continuous improvement in the delivery of its services. The Legal Mandate of the placement Agency The legal mandate of the Luton Borough Council Community adult learning disability team derives from the National Assistance Act 1948 and the National Health Service and Community Care Act 1990. The National Assistance Act 1948 gives à ¢Ã¢â€š ¬Ã‚ ¦local Authorities the powers and duties to promote the welfare of people ordinarily resident in their area that are blind, deaf or dumb, mentally disordered or substantially and permanently handicapped by illness, injury or congenital deformity (sec 29) (Sherwood Diaries and Directory (2010) p. 11). The NHS and Community Care Act 1990, à ¢Ã¢â€š ¬Ã‚ ¦ signified an important development in the philosophy of community care and in the delivery of service called for in other legislations (Sherwood Diaries and Directory (2010) p. 16) Unlike previous legislation the NHS and Community Care Act 1990 lays emphasis on an assessment led care management approach (CPA) that is shaped to fit individual needs; in contrast to previous practice of categorisations of service users to fit pre-defined service packages. To succeed this approach requires a partnership between professionals (social workers etc.) and carers in assessing the needs and designing individualised / person centred care programs. The Act also requires service providers to take into consideration the wishes of the service user in determining the type and level of any service required. This can lead to several conflicts some are discussed later in this paper. According to Powell (2001 para. 15); the Act gives legal backing to the concept that the primary function of the public services should be to design and arrange the provision of care and support in line with peoples needs. That care and support can be procured from a variety of sources. There is value in the multiplicity of provision, not least from the consumers point of view, because of the widening choice, flexibility, innovation and competition it should stimulate. In this arrangement, it is vital that social service authorities see themselves as arrangers and purchasers of care services not as monopolistic providers (Griffiths Report 1988: para. 3.4). The current delivery arrangements adopted by the Luton Borough Council have a more recent history. Its origins can be traced to the Health Act of 1999 which sought to remove the Berlin Walls hampering collaboration and cooperation between various agencies by introducing a number of flexibilities into health and social care delivery. One such flexibility is the One Stop shop or integrated provisioning concept, through which health and local authorities provide a combined service through a multidisciplinary team. Initial assessment of potential service users is carried out against a set of eligibility criteria known as the Fair Access to Care Services (FAC). There are four eligibility bands under FAC. Namely critical, substantial, moderate and Low. Each band represents a level of need. Priority levels are assigned based on the likely consequences if the needs of the service user are not met. The amount of help available from family and friends are also taken into consideration. After the initial assessment, a care plan is prepared for people who meet Luton Borough eligibility criteria. The care plan documents what the service users needs are and the way in which these needs will be met. The care plan is agreed with the service user, their family and all those involved in providing care to the service user such as, nursing home, residential home etc. The Legal Status of the Subject Mr X is an adult with mild learning disability and personality disorder. Having gone through our eligibility criteria / screening; a care plan was developed for him. His care plan is reviewed regularly and his input is sought to ensure that the plan is relevant and continues to meet his needs and aspirations. Sometime in 2007, he was detained under section (2) of the Mental Health Act, due to his violent and threatening behaviour to his mother and those around him. He threatened to set her house on fire and to kill himself. The aim of the detention was to carry out an assessment and provide the necessary treatment. He has since been discharged back into community care. As his behaviour in recent times have not been violent or of any serious concern; there is currently no plan to detain him unless there is a serious deterioration in his condition. Critique of the Social Policy Initiatives Relevant To My Placement Agency and the Subject As mentioned above the NHS and Community Care Act 1990 marked a watershed in the development of social care policy in the UK. It was the first attempt to bring in the concept of marketisation into the provision of social care services. (Brambleby 2009, para. 15) According to Powell (2001) para. 18, Community care was to be used as a vehicle for the marketisation of the public sector. Thus, a contract culture was applied to the provision of personal social services and social services departments would need to develop processes to specify, commission and monitor services delivered by other agencies. (DoH 1989: p. 23). The prevalent wisdom at the time was that marketisation will encourage improvement in the quality and scope of services provided, promote innovation, lead to reduction in cost and provide greater choice for the service user. The policy which is based on the triumvirate of autonomy, empowerment and choice was endorsed by many commentators as the political and philosophical panacea for alleviating the deep and destructive problems confronting the community care system in the UK (Levick 1992, cited in Powell 2001, para. 1) Many commentators have raised issue with the NHS and Community Care Act. For one many of the advantages advanced for the marketisation of the Community Care services were not achieved immediately as the process of these organisational changes were immensely complex (Powell 2001 para. 20). Another flaw in the NHS and Community Care Act 1990 was that the specific grant diverted to local authorities in order to implement the outcomes of individual assessment and encourage the generation of services in the private and voluntary sectors was only ring-fenced in the short term. (Powell 2001, para. 18) This has had specific and wide reaching effect on people with mild learning disability as local authorities are required by law to address available resources to those with greatest need. In situation where there is high competition for resources those with mild learning disabilities are often neglected. Eligibility criteria are another area where the law is a bit unclear. According to Spencer-Lane (2010 para. 7); Once a local authority has completed an assessment, it must decide whether or not to provide services. Under the current law, eligibility for services is determined by reference to statutory guidance (Fair Access to Care Services (DH 2002) and Health and Social Care for Adults (WAG 2002) and often-overlapping statute law, such as the National Assistance Act 1948 and the Chronically Sick and Disabled Persons Act 1970. In our view this structure is complex and at times impenetrable. According to the Law Commission Report (2008 p. 28) this has led to two main criticisms of this framework: it produces wide local variations in eligibility for services: for example in 2006-07, a report by the Commission for Social Care Inspection found that 62% of councils in England operated at the highest two levels of substantial and critical; 32% included moderate needs; and 6% included all four bands; This has led to local authorities increasingly restricting services to those with the highest levels of need. According to the same report: 4% of councils confined their help to the critical band only; councils raising their eligibility thresholds to substantial increased from 53% to 62% in 2006-07; and the trend is expected to continue as 73% of councils anticipate that they will be operating at substantial or critical levels in 2007-08. The National Assistance Act mandates local authorities to provide accommodation for people with learning disabilities who are ordinarily resident in their area. This is good in the sense that it protects vulnerable people from becoming homeless. This is particularly true in the case of Mr X. However, Mr X may be viewed as taking advantage of the system by refusing to settle and engage in the community. He is aware that the agency is mandated to meet his housing needs and therefore uses that as a weapon whenever he wants extra attention. This type of behaviour has significant implication for services delivery. According to Dobson (1999) p. 2, many patients can not get the treatment and care they need partly because the system has found it so difficult to cope with the small minority of mentally ill people who are a nuisance or a danger to both themselves and others. One way to check this problem is to ask the more able service users to sign a charter which gives them certain responsibilities, such as the attending day centre and other developmental activities in return for certain privileges. Failure to abide with the charter should result in the withdrawal of these privileges. The additional cost associated with providing these privileges will be paid for by the time and resources freed up to deal with other cases. Human Rights and Data Protection The Human Rights Act (1998) effectively gives legal bite to the rights contained in the European Convention on Human Rights. The major rights relevant to the agency and the subject are The right to life; every life is equally important. A disability does not make a service users life less important than anyone elses. The right to respect for private and family life; guarantees each individual the right to live as part of a family. For instance this gives gay and lesbian couples the same rights as other couples. The right to dignity and being part of the community; guarantees each individual the care and support they need to have a good life. This means that people with disabilities should be able to join community activities along with everyone else. (Sherwood Directory, 2010, p. 23) The Act is there to ensure that statutory bodies such as local authorities, schools, the police, the courts and hospitals can and actually protect the rights of people with disabilities. The right to dignity is relevant to decisions about placements, accommodation and other services; it requires service providers to as far as is possible take into considerations the wishes of the service user. This concept of choice is central to Valuing People a government white paper published in 2001 and updated in 2009. The proposals in the White Paper are based on four key principles: civil rights, independence, choice and inclusion. Valuing People takes a life-long approach, beginning with an integrated approach to services for disabled children and their families and then providing new opportunities for a full and purposeful adult life. It has cross-Government backing and its proposals are intended to result in improvements in education, social services, health, employment, housing and support for people with learning disabilities and their families and carers. MKADHD (Undated) para. 15. As a result Luton Council is duty bound to continue to consider Mr X wishes to move even though it is costing the council a lot in terms of money and time. Another important consideration is that under the Human Rights Act 1998 victims are allowed to bring action against a local authority if it has acted in a way which is incompatible with the terms of the articles of the European Convention on human rights (Brammer 2007, pg. 110). Applying this to the case; Mr X left the residential placement provided by the council deliberately making himself homeless. He refused to wait for the team to secure another suitable placement before leaving his current placement. He currently resides with his uncle (somewhere in Luton) but claims to be homeless. Mr X has threatened to harm himself and is now threatening to sue the local authority for not providing him with another accommodation. As far as the Agency is concerned Mr X made himself homeless deliberately because he is deemed to have capacity; having been assessed under the criteria set out in the Mental Capacity Act 2005. The assessment was carried out to ensure that Mr X had capacity at the time. Under the Act, a person lacks capacity in relation to a matter if at the material time he is unable to make a decision for himself in relation to the matter because of an impairment of, or a disturbance in the functioning of, the mind or brain. It does not matter whether the impairment or disturbance is permanent or temporary (Beresford and Sloper, 2008, p.40) The Data Protection Act 1998 provides individuals with new right of access to their personal data and imposes new obligations on data controllers; such as local authority social services department to operate good data storage practices and this applies to both electronic and manual records. (Brammer, 2007, p. 114). However, the Act gives the agency the right to retain information about the service user to be able to carry out its statutory duties and obtains the consent of service users or their carer to do so. The agency is required to appoint a data controller whose duty is to ensure that personal data is only used for authorised purposes and data not required is destroyed in the prescribed manner. Applying this to the case I have not used Mr Xs original name. Information personal to Mr X have been made anonymous. Electric and manual information obtained in the course of putting this work together were duly authorised by the appropriate authority and manual documents have been destroyed in the prescribed manner. The case has been put together in such a way that it does not create any link to the actual service user. The service user raised a few SOVA (Safeguarding of Vulnerable Adult) issues. The Care Direct Factsheet (2007, p. 1) defines abuse as à ¢Ã¢â€š ¬Ã‚ ¦a violation of a persons human and civil rights by any other person (s). It may: be a single or repeated act(s); be physical, verbal, psychological, sexual, institutional, discriminatory or financial; or may be an act of neglect or failure to act. The fact sheet defines a Vulnerable Adult as someone aged 18 or over who is, or may be: In need of community care services because of mental or other disability, age or illness and Unable to take care of him or herself, or unable to protect him or herself against significant harm or exploitation. When an abuse is reported local agencies are required to treat each case with the utmost urgency to ensure the alleged victim does not suffer any more abuse. The agency has a multi-agency protocol that is followed in each case; to ensure urgent and appropriate action is taken. The police are almost always involved to ensure a record of the abuse is maintained for future reference. Advocacy, community support team etc. may also be involved. Each case must be dealt within 24 hours of the receipt of the report. Thereafter a strategy meeting of the relevant agencies is called to review the situation and agree a coordinated approach to deal with any outstanding risks. In the case of Mr X, the Police were invited to investigate his allegations. No further action was taken as none of the allegations could be verified. Advocacy was involved to ensure that his worries and concerns were well communicated to the Police and his service providers. He was also advised on the steps he can take should he feel unsatisfied or unhappy with the outcome. A critical analysis based in a policy critique of services provided by the Agency. The agency policy on assessment and residential placement is very well structured; they define the agency duties, responsibilities, roles and boundaries. Initial assessment allows the agency to gain a clear picture of the service users condition and situation. The assessment includes detailed personal information regarding the service users relationships, any significant events and current situation. This provides the baseline for the assessment against the fair access to care services eligibility matrix. One critic of the process is that it is open to abuse. The more able service users can master the process and thereafter exploit the lope holes in the process. In some ways one can argue that, Mr X has reached this critical point. He is very much aware that whenever he raises a red flag someone gets into trouble; as such this has become one of his favourite games. He makes up stories and keeps changing his stories as long as they lead towards his desired goals. I believe that having a detailed long-term plan is critical to maintaining the support required by the service user. One short coming of this process is that not much seems to have been done in addressing the underlying issues i.e. his desire to move regularly. Perhaps Mr Xs care plan could be designed in such a way that he is allowed to change placement every 18 or 24 months. Putting this plan in place will allow the agency to plan ahead and ensure continuity of his development plan. One approach maybe to make sure that each successive placement has the facility to continue his development from where he left off at the previous placement. This approach is in line with the Valuing People Now white paper (DoH 2009, p. 6) which requires agencies to treat each services user as an individual, with the same opportunities and responsibilities. Each care plan should be individualised and does not necessarily have to fit with the norm. On the other hand the current approach is costing the agency so much in terms of time and money as every care plan review involves going out to visit his current placement and visiting new ones to pick a new placement that meets his needs. This often means that resources have to be withdrawn from other tasks to handle his situation as it is often presented as an emergency. In addition each time he leaves a placement a new budget has to be put in place; this could create confusion especially with budgeting. One of the setbacks in this policy is that while some people who need help are not reached or given enough attention others who know the system abuse it

Finance: Stocks Vs Treasury Bonds :: essays research papers

Historically speaking, stocks have been found to be no more risky than Treasury bonds. Over the past twenty years vast research has been done on this subject. Jeremy Siegel of the University of Pennsylvania’s Wharton School stated that, â€Å"The safest long-term investment for the preservation of purchasing power has clearly been stocks, not bonds.† Since the mid nineteen twenties, company stocks have average annual returns close to 11%, while on the other hand, Treasury Bonds only return with a little over 5%.   Ã‚  Ã‚  Ã‚  Ã‚  Currently stocks are on the rise. Since 1982 the reason for this is the declining risk premium. The return, or â€Å"risk premium,† that is required is much less. This is for several reasons. Investors have realized not to be so fearful of the great unpredictability of stocks. Instead of dropping stocks in the short run, investors are learning to hold out for the long run to see huge benefits. Secondly, Americans are now keeping stocks in accounts that require long-term holding, such as retirement accounts. Also, businesses are becoming much more efficient and the chance of undergoing devastating turn-arounds in a recession are much less. The tax environment is more generous, foreign threats have ceased dramatically, and the government management has vastly improved. The bottom line is that the risk of investing stocks is much less than it ever has been before. The level of the risk premium is heading towards zero, while currently holding at 3%. That 3% is much better than the historical average of 7%. James K. Glassman and Kevin A Hassett, authors of the book, â€Å"Dow 36,000,† claim that the prediction of the Dow reaching 36,000 is not out of the realm of possibilities. If the earnings grow in the long term at the same rate as the GDP and treasury bonds are below 6%, then it is very possible for the Dow to hit a level of 36,000. One critic of â€Å"Dow 36,000,† Burton G. Malkiel, stated that the rise in stocks that has been occurring is the beginning to an adjustment that â€Å"will only be complete when stocks and bonds are priced to offer equivalent returns, and that implies a level of 36,000 for the Dow today with a price earnings multiple of 100.† So the question remains at whether the authors of â€Å"Dow 36,000† are correct or incorrect about the arguments and predictions that they make in their book. They are correct in what they predict in their book, but they need to make sure to not lead some not-so-experienced investors down the wrong road of deception.

A Soccer Story Essay

Snow fluttered to the ground as Jane pulled her gold jersey closer to guard against the blistering chill. Although the miniature goblins and ghouls had just collected their annual treats, winter was already wrapping its bitterly cold hands around her. The soccer field shone, glistening from the already melting snowflakes. Even though championship game had not yet started, the Warrior stadium overflowed with rows of eager fans, enthusiastic to be watching such an important soccer match. The line of girls marched up to the slushy field to meet their adversaries, the Panthers, shivering in their gold soccer shorts. Jane could see the opposing team glance warily at them as if the game was just a waste of their time. In every heart burned the desire to win, to achieve a task never before accomplished. The Lady Warriors were on a mission: to beat the Panthers for the first time in school history. The first forty-five minutes of the game went uneventfully; both teams attempted to score, but the soccer ball was shuttled around the field like a ping-pong ball, aimlessly with no sense of direction. As they battled against their opponents, the harsh and brutal wind attacked the athletes. They had to win. They had to beat the cold. They had to beat the best team, and they had to get even. Whistle blaring, halftime was declared, and the team trudged back through the icy grass, disappointed. The winter chill was barely felt as their unspoken frustration took over. The team circled together and listened to their coach’s encouragements. The shrill whistle sounded once again, and the team charged back onto the field, feeling the motivation to win, remembering Coach Smith’s last words: â€Å"There’s nothing you girls can’t do†. Jane was inspired and she rushed on the field, playing like a maniac. Suddenly, an ear-splitting crack was heard and for a second, there was silence. Perhaps her excitement blinded all other senses, but Jane only remembered seeing a blur moving in her direction before she collapsed on to the snowy field, head throbbing. Head bowed down in defeat, Jane could not bring herself to look up at the crowd surrounding her. But a solitary clap  emanated from the row of spectators, and as she lifted up her tear-streaked face, her eyes locked with those of her optimistic team mates. Unsteadily, Jane stood up and the stadium resounded with cheers. The game commenced promptly; the clock was ticking with no time to lose. Then, the words, the assertion, that made Jane’s fists clench, a single statement uttered by the rival coach: â€Å"That girl’s weak, one charge at her, and she’ll be down again†. That girl was Jane, the offensive player, the unnerving forward, and she was enraged. Stinging pain from where the ball made contact with bare skin was quickly forgotten, even as the ugly red marks remained. The biting wind whipped strands of hair in her face, and Jane’s eyes squinted in the icy coldness. But her mind was defiantly set: she was on a mission to score. Adrenaline rushed through her bloodstream and her heart pounded rapidly as she rushed down the field. Jane swiftly maneuvered the ball with exact precision, imagining the moment the ball would enter the opponent’s goal. It was amazing how much satisfaction one solitary act could reward a person. One moment the white jersey of the defensive girl was coming at Jane’s way, ready to charge and steal the ball away. At the next instant, the sky was looking quite beautiful, sun shining, as the ball sailed swiftly into the white net. The whistle sounded shrilly and the multitude of onlookers erupted with excitement, the Warriors had defied an age old tradition, defeating the long-standing champions. The accomplishment, the pain-it made Jane triumphant that day. Against the odds, the underdog emerged victorious on the battlefield.

Book â€My Best Friend Essay

Book is the best friend, a human being can have. Book is a friend that is never disloyal. Books are our friends for life as because they never reject, never go or come, never fight and never blame us. Books make our life easy to lead as they inform us about various ways of leading life. Books are informative as well as instructive. A person is never going to feel alone in the presence of books. There’re two ways to get educated , one is to learn from experiences and the second one is to learn from books. I am going to give you an example , my mother asks me to remove a kettle of boiling milk from a stove . I can touch the handle of the kettle with bare hand and can burn my hand. If I have read a book on science and so I know that the handle of the kettle is hot. Therefore, I will use a rag to hold the handle, which will save my hand from burning. Now we all can appreciate the significance of acquisition of knowledge from books. Books are the best collection of the experiences of our ancestors, best collections of the facts and figures, help us to understand the nature , our past , our culture and our civilization. We need not have to wait till we get firsthand experience. Taking firsthand experience to gain knowledge is not only time consuming, but painful, also. Books have many wonders in it and they make a person absorbed in their interesting content. The best example of being a friend of book can be seen while long journeys when a person has nothing to do except to sit and wait for his destination. During my last vacation to Moosorise, we had sixteen hours of journey. I purchased a book on Moral Stories which I finished during this journey. I was so absorbed in the book that I did not realize the length of journey. The most important things is that I learnt the experiences of centuries in just eight hours of book reading. This is what my best friend – the book can give me. In fact , my books have helped me in understanding the meaning of friendship with my friends in my class and outside world. In one sentence , I can summarize about my best friend – my book – â€Å" You know you’ve read a good book when you turn the last page and feel a little as if you have lost a friend. †